About Us
Vincent Edmunds crafts entrepreneurial perfection. A fickle condition, entrepreneurialism, Vincent coaxes acumen and creativity to play nicely together; it is of his Southern gentlemanly nature to know how to tame risk. But so too does the swashbuckler live within Vincent who is constantly wrestling the specter of adventure; his homestead’s river led him not to the eastern shore to settle but rather the western expanse for exploring. The horizon, Vincent finds, reveals the crossroads where grace meets fortune and skill.
Austina Reed, PhD, a native Hoosier and Pisces primed for cycles, dreams about a life well-lived chasing the secrets of so-called alchemy. The sanctity and the sacrifice of putting pen to paper; Austina believes the published author has the power to solve life’s impossible equation, transfiguring humble minutia into golden legacy and revealing ways of the good life. She is the rare political economist with an eye for localism’s ebb and flow. The twinning role of bookshop proprietress and publisher is simply an extension of Austina’s curious being.
Together these two, Vincent and Austina, are yin and yang in embodied spirit. The power of apprenticeship, the love of reading; if chivalrous Don Quixote were to find his elusive Dulcinea in 2026, the modern-day setting is a two-story brick building on Main Street in Peru, Indiana.
This tale of Vincent and Austina’s will-to-succeed promises a denouement that sweeps churlishness out of existence so that the ideal – craftsmanship, literacy, quietude, connection – can flourish. The truly voracious reader, the curious but harried who desires a space to read, and the courageous writer seeking an audience: May they see Vincent and Austina's dream of REEDers. Such is the nature of calling, of stewardship, of tenacity for reader and writer alike.